YOU FELL IN LOVE WITH PHOTOGRAPHY.....
Not spreadsheets.
Not pricing.
Not marketing.
Not figuring out taxes, websites, client workflows, contracts, or how to actually make a profit.
Like so many photographers, you picked up a camera because you loved creating. Maybe it started as a hobby, a creative outlet, or a way to capture the people and moments that matter most. Then one day you realized... photography is only half the job.
Running a successful business is a whole different story.
It can feel overwhelming trying to price yourself with confidence, attract the right clients, balance creativity with profitability, and figure it all out on your own. And honestly? Doing it alone is the hardest part.
YOU DON'T HAVE TO.
TWO PHOTOGRAPHERS. ONE PASSION.
Helping photographers build businesses they love.
After more than two decades of building successful photography businesses (and making plenty of mistakes along the way), we created "The Lemon Ginger Cookbook" and no this is not a recipe book for cookies and chicken dishes, but rather your monthly recipes for building a thriving photography business.
No fluff.
No "get rich quick" promises.
Just practical education, honest conversations, proven strategies, and a supportive community that wants to see you succeed.
Because every thriving photography business starts with the right ingredients.
Ready to pull up a chair? Join us each month as we share 25 years of "recipes" that built our successful photography careers.
We're Trayc and Tara!
Your New Business Coaches
It all started not long after speaking at conferences separately. No matter who was speaking, the other was always there....cheering from the sidelines, running behind the scenes, helping with setup, keeping things on track, and offering moral support (and snacks...always snacks).
So when we finally teamed up to teach a class together in 2026, it felt completely natural.
Did we love it? Absolutely. We left asking ourselves the same question we said a million times... Why didn't we do this sooner?
Combining our superpowers just made sense!
So when life gives you lemons... add ginger and make it unforgettable!!
What are we all about?
Built on Community, Not Competition
When we first entered the photography industry, things looked very different than they do today.
Photography was often a cut-throat business. Photographers guarded their locations, kept camera settings secret, refused to share supplier information, and viewed other photographers as competition rather than community. Finding genuine support, mentorship, and education wasn't easy.
Fast forward to today, and while there are more resources available than ever before, there's a new challenge: information overload. Social media is flooded with promises of overnight success, six-figure shortcuts, and "get rich quick" strategies that often leave photographers feeling overwhelmed, discouraged, and no closer to building a sustainable business. That's not what we're about!!
We're not here to sell you fluff.
We're here to share real-world experience, practical education, and proven strategies that helped us build successful photography careers spanning decades. We want to help you avoid the mistakes we made, fast-track your growth, and create a business that is both creatively fulfilling and financially profitable.
Whether you're looking to turn your side hustle into a full-time career or elevate an existing business, our goal is to provide actionable education you can implement immediately.
The Perfect Pair
Together we're the perfect mix of fresh ideas, bold creativity, and just the right amount of spice.
Our story began 18 years ago at a wedding photography studio, where we instantly clicked. We trained under the same instructors at Humber College, learned to think the same way behind the camera, and before long, we could communicate with nothing more than a glance.
Since then, we've photographed countless weddings, built our own successful businesses, and spent years saying we should just team up.
And so, we created Lemon Ginger Creative Co. A place where photographers can learn, grow, and build thriving businesses together.
We're two photographers, educators, and besties with 1 shared passion. We believe business should be inspiring, supportive, and a whole lot of fun. Over the years we have been each others coach and cheering squad and now we want to share everything we've learn to build you up!
